The Algarve's continued popularity for holidaymakers derives predominantly from its coastal location and enviable climate.

Few places in Europe can boast a coastline so littered with bays, coves, family beaches and over 300 days sunshine per annum. Temperatures are regularly in the mid to high twenties and tempered by sea breezes.

The Algarve, meaning "the west" in Arabic, is also characterized by its history. The area has been ruled over by the Phoenicians, Romans, Visigoths, Moors and Portuguese. It remains Moorish in appearance. In days gone by it was a platform or conquistadors; Prince Henry the Navigator established his school of navigation at Sagres Point in 1418.

Today strong agricultural, fishing and wine making industries provide delicious fresh produce for many a hungry visitor. Oysters, figs and olives are specialities. Their folk music is sad and romantic, their religious festivals are passionate. The most famous of local dances is the fandango.

Visitors choose to combine relaxing days in the sun with beach activities such as shark fishin, scuba diving and banana boating, amongst others.

Daytrips away from the beaches include visits to renowned golf courses, horse-riding schools, water parks, museums and Moorish castles.